BYREDO

The Byredo brand's Swedish niche and character perfumes offer olfactory compositions that evoke memories and emotions. This European luxury brand contrasts with Scandinavian minimalist style, clearly showcasing the ethnic influences of its founder, Ben Gorham's Indian roots. The latter was able to create close links between the world of perfumery on the one hand and art, creativity and lifestyle on the other.

The Byredo brand was born in 2006 in Stockholm where it was founded by a young artist, Ben Gorham. It was after an unexpected meeting with the perfumer Pierre Wulff that he realized that he would like to create perfumes more than paintings. Fascinated by the association of scents and memories, he had the idea of ​​reviving the memories of his childhood through modern olfactory compositions. He particularly drew his inspiration from his mother's Indian roots. His trip to his hometown in India also played a big role in his creations since it was there that he fell under the spell of essences and incense.

Discover Byredo perfumes too: modern, minimalist, but with character. These are perfumes in which Ben Gorham has combined oriental scents inspired by his Indian roots with pure and simple compositions, typical of Scandinavian minimalism. His nomadic lifestyle in the heart of nature is perfectly evoked in the Byredo Gypsy Water eau de parfum, which has also become a best-seller for the brand. The Byredo Mojave Ghost or Byredo Blanche eau de parfum are also among the fragrances which have met with great success.